Communication Strategy in the Workplace-Free-Samples for Students

Question: Discuss about the Digital Communication Strategy within an Organization. Answer: Introduction The study locates five potential sources that will be useful for completing the proposal and reports with the topic implementing a digital communication strategy within an organization. The resources selected for the study is from potential sources such as peer-reviewed journal articles, academic books and authentic websites. The work plan takes into consideration proposed timescales as well as identifying particular milestones within the strategy. The current segment elucidates mainly on the topic that goes around understanding use of social media in the workplace for communicating in the best possible way. It is important to understand the elements of communication strategy and public relations plan in an overall communication strategy in an overall manner Source 1 Name of the resource Enterprise social media: Definition, history, and prospects for the study of social technologies in organizations Type of resource Peer-reviewed Journal article (Journal of Computer?Mediated Communication) Brief summary background of the research sources that will be beneficial to the report Nowadays, companys shows interest in investing in technology as they feel that they are getting routine results (Leonardi, Huysman Steinfield, 2013). Most of the company is struggling hard to gain transformational effects from new digital technologies. It is the company that needs to develop management as well as technology skills for realizing the potential of new technologies. The article defines enterprise social media for the study of social technologies in business enterprise. Reliability test for each of the source The selected source article is from peer-reviewed journals that specifies about enterprise social media for the study of social technologies in an organization. The source of article selected is reliable as it is important for developing communication strategy for any business enterprise (Treem et al., 2015). Source 2 Type of resource Bringing technological frames to work: How previous experience with social media shapes the technology's meaning in an organization Name of the resource Peer-reviewed Journal article Journal of Communication Brief summary background of the research sources that will be beneficial to the report The journal article selected help in examining the expectations where employees take into account enterprise social media (Treem et al., 2015). Interview will be taken from 58 employees in an organization that implement an Enterprise Social Platform and comparing the views of the technology with those of existing workplace communication technologies as well as publicly available social media. Reliability test for each of the source The selected journal articles are reliable as it had been taken from peer-reviewed journal articles. There are differences present in technological frames in relation to enterprise social platform. It is in related to workers age as well as level of personal social media use but directing to expectations as mentioned in the literature review Source 3 Name of the resource The strategic management of information systems: Building a digital strategy Type of resource Book Brief summary background of the research sources that will be beneficial to the report The particular published book presents a structured framework by use of tools, techniques as well as way of thinking where it help in providing a practical approach for building a digital strategy (Peppard Ward, 2016). It mainly uses the domain of information systems as well as technology process. Reliability test for each of the source The selected book content is reliable as it had been taken from academic books. The published book specifically discuss on the strategic management of information systems through building a digital strategy in the most appropriate way. Source 4 Name of the resource Embracing digital technology: A new strategic imperative Type of resource Books Brief summary background of the research sources that will be beneficial to the report Every company needs to adopt technology for transforming the business ideas. It is the responsibility of the executives for looking at the potential for making use of digital technologies for achieving transformation (Fitzgerald et al., 2014). The CEO of companies desire to get innovative new business models that help in transforming customer experience or operations. It is important to understand customer experiences that reflect the clearest impact of digital transformation in the most appropriate way. Reliability test for each of the source The selected book content is reliable as it had been taken from academic books. The published book specifically embraces digital technology as a new strategic imperative in an effective way (Chaffey, Smith Smith, 2013). Conclusion At the end of the study, it is concluded that communication strategy used in an organization help in achieving overall organizational objectives. It is all about engaging effectively with the stakeholders as well as demonstrating the success of the work. Any of the communication strategy used by organization closely reflects on the overall organizational plan where it explains the vision, aims and objectives of business enterprise. Reference List Chaffey, D., Smith, P. R., Smith, P. R. (2013).eMarketing eXcellence: Planning and optimizing your digital marketing. Routledge. Fitzgerald, M., Kruschwitz, N., Bonnet, D., Welch, M. (2014). Embracing digital technology: A new strategic imperative.MIT sloan management review,55(2), 1. Leonardi, P. M., Huysman, M., Steinfield, C. (2013). Enterprise social media: Definition, history, and prospects for the study of social technologies in organizations.Journal of Computer?Mediated Communication,19(1), 1-19. Peppard, J., Ward, J. (2016).The strategic management of information systems: Building a digital strategy. John Wiley Sons. Treem, J. W., Dailey, S. L., Pierce, C. S., Leonardi, P. M. (2015). Bringing technological frames to work: How previous experience with social media shapes the technology's meaning in an organization.Journal of Communication,65(2), 396-422.